I’m a content producer and creative director with more than 15 years of experience shaping visual stories for top brands.

My career began in Manhattan, where I produced large-scale campaigns and documentary content for companies like Adidas, Mountain Dew, Harpers Bazaar, ELLE, Cosmopolitan and Seventeen. During that time, I developed and filmed original series, editorial documentaries and branded stories that blended high-end filmmaking with strong narrative structure.

My documentary work includes producing staff-pick winning pieces, creating branded documentaries for Complex Magazine, and developing new series at Hearst Media that highlighted culture, fashion and the people behind the scenes. I also worked on high-profile branded films for Mountain Dew, Adidas, Under Armour and Peet’s Coffee, handling everything from directing and cinematography to post-production supervision.

Over the years, I’ve led productions end-to-end: directing talent, managing crews, building creative strategies, and delivering high-performing content across social, TV and digital platforms. I later brought that experience to Miami, producing content for automotive brands, events and leading full-scale productions as a Content Creator and Producer.

I also run Ascend Creative Solutions, where I combine storytelling, filmmaking and AI tools to produce modern advertising that drives growth for local businesses.

Whether I’m directing a documentary, producing a commercial or building a cinematic social campaign, my focus is always the same: create visuals that make people stop, feel something and take action.

If you'd like, I can also create a shorter “hero section” version for the top of your site.